PORTFOLIO
I’m a versatile, professional marketing writer with a knack for turning technical jargon into actionable and understandable stories. I create relatable, branded content that helps people improve their health and convert them to you as their healthcare provider of choice. I produce landing pages, blog articles, email campaigns, direct mail pieces, ad copy, and print newsletters tailored to the three types of user intent and filled with SEO and LSI keywords. I develop focused, inventive, and entertaining social media and video content that consumers don't scroll away from. I also write press releases that media outlets will respond to and demonstrate to donors their valuable impact.
Be a resource
Answer patient questions on your website, blog, or landing page.
Today's consumer is inundated with information. Healthcare providers must cut through the noise and be a resource to patients. I can help you create a library of health content for your website or blog. Making these articles easy to read with calls to action helps patients navigate the complicated world of healthcare.
Read an example here.
Personalized content
Newsletter articles that inspire & entertain
Through research and interviews with clients, I customize content to local communities. I believe in power of content to engage audiences and build a sense of community tied to your brand. Calls to action should be catchy and memorable.
Read an example here (pg. 6)
Sophisticated Interviews
I collaborate with your experts and teams to showcase what you do best.
I interview physicians and specialists to create unique, worthwhile, and informative health and wellness content that accurately reflects the trends your providers see in their exam rooms. I specialize in translating medical jargon into well-written articles.
Read an example here.
Physician Bio Videos
Introduce and showcase your physicians on video
Patients love virtually meeting physicians on video. Doctors, as a general rule, dread being on camera. I bridge the gap. I prep physicians to help them feel more comfortable. I lead the interviews to elicit the desired talking points. Then I write the final script for the videographer from the raw video footage. Watch examples here:
Optimized for search engines
The right content for the right audience in the right context equals conversions
I create timely, informative, and engaging content that include SEO and LSI keywords to achieve conversions. This campaign includes symptom keywords, as well as, calls to action to encourage making an appointment with a specialist to talk about long-term solutions.
Read the full article here.
Like!
Social Media Posts and Ads
I can manage your social media calendar and create organic and ad content that showcases your organization, helps patients make healthy choices, and highlights stories of successful patient interactions. I track and report the reach of each post and optimize based on results for your specific audience.
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Video Scripts
Catch your audience's attention
Videos perform better than images for engaging audiences. I work in conjunction with marketing production teams to create animated or filmed videos. I write entertaining video scripts that inform and engage.
Watch an example here.
Toot your own horn
Press Releases and Public Relations
I create press releases that highlight your organizational successes, physician impact, and great patient outcomes. I build relationships with media outlets to get your message heard.
Demonstrate Impact
Donor Engagement
As a former major gifts officer for an arts organization, I know how to engage donors, demonstrate impact, and make the ask. I write donor proposals and acknowledgement letters that build an emotional connection and tell the stories that keep donors giving year after year.
Educate & Inform
Infographics, Rack Cards, & Brochures
I create informative and educational infographics, rack cards, and brochures for hospital departments and physicians to showcase the important services you provide patients.
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Nail the subject line every time
More and more, consumers expect marketing content to entertain them. A clever pun or cultural reference makes content memorable and keeps your audience coming back for more.
Read an example here.
A good pun is its own reword
