Resume
Experience
March 2021 - Present
Marketing Consultant
I consult with hospitals, clinics, and providers to provide customized content that converts.
May 2016- Feb. 2021
Marketing and Business Development Director
Evanston Regional Hospital
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Crafted converting content for blogs,
e-newsletters, landing pages, social media, video, ad campaigns, reports, presentations, and internal memos -
Wrote website copy optimized with SEO and LSI keywords, targeting user intent
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Created and curated email newsletters, often achieving open rates of 21%
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Led crisis communications and public relations
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Generated and converted leads for new occupational medicine service line
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Developed and executed a strategic marketing plan and budget of $325K
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Planned community events with 400+ attendees
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Improved the hospital’s Google review score from 2.4 to 3.4 in 9 months
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Researched, analyzed, and tracked competitive market analysis
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Monitored data-driven traditional, digital, and native advertising
October 2010 -
June 2015
Associate Director for Individual and Major Giving
Fenimore Art Museum & The Farmers' Museum
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Grew membership size of major donor circle by 40% by demonstrating donor impact with meaningful content
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Let capital campaign that raised 167% of identified goal
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Wrote donor proposals and acknowledgements
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Edited Annual Report
September 2008 -
May 2010
Civic Engagement Director
Utah Health Policy Project
September 2006 -
September 2008
Field Organizer
HEAL Utah
Education
August 2003 -
August 2006
Brigham Young University
Bachelor's degree
Majored in Political Science
Named Department Valedictorian
Graduated with University Honors
January 2010 -
June 2010
Fieldstone Foundation Emerging Leaders Learning Group
Non-Profit Leadership and Management Educational Program
Certificate
Professional skillset
Content Creation
Email Marketing (Mailchimp and Constant Contact)
Teamwork & Collaboration
Project Management and Execution
Copywriting with SEO and LSI keywords
Digital Marketing
Public Relations
Business Development